Case Study 2: The Great Sock Drawer Debacle
We set out to create a revolutionary new sock drawer, one that would change the world. What we got was a bunch of socks scattered across the floor.
- We spent £10,000 on research and development.
- We hired 10 of the world's top sock designers.
- We had a 6-month testing phase.
And the result? Socks. Everywhere. On the floor. In the air vent. Under the couch.
Want to see how it all went wrong? Click below: