Cherry Picking Data: The Art of Selective Analysis

Expert Squashing Techniques are all about finding the perfect balance between data and, well, more data. And what better way to do this than by cherry picking the most relevant facts?

• Only include the data that supports your argument.
• Leave out the rest. It's just noise.
• Repeat this process until you've got a narrative that sounds vaguely convincing.

Example:

Let's say you're a marketing manager trying to convince your boss that the company's new product is a success. You could cherry pick some impressive sales numbers and a few glowing reviews from satisfied customers. Ignore the part where the product's been recalled due to a faulty design flaw. That's just noise.

Want to know more about the art of cherry picking?

• Advanced Cherry Picking Techniques
• Dealing with Disagreeable Clients
• Defining Success on Your Own Terms