Read the Spin Documents for more on the art of taking a good story and turning it into a better one.
This is the most commonly used squashing technique in the business. Simply take a true statement and change one or two words to make it more palatable to your audience.
This technique involves introducing an unrelated fact to draw attention away from the real issue. Like, did you know that 75% of people can't even tell when they're being squashed?
A classic move for the expert squasher, this involves changing the subject entirely and hoping your audience doesn't notice.
Continue with Advanced Squashing Techniques
Disclaimer: Squashing techniques are not actually recommended. Or are they?