At the heart of Neo-Brutalist design lies the principle of contrast. Without it, our aesthetic would be dull, uninspired, and possibly even confusing. But with it, we create a visual experience that's anything but dull.
So, what exactly is contrast, and why is it so important?
Contrast is the visual relationship between different design elements. Think about it like a good joke: it's not just about the punchline, it's about the setup, the delivery, and the aftermath.
Without contrast, design elements blend together like a poorly mixed cocktail. You might as well be looking at a bland, featureless wall of beige.
But when you apply contrast, you create visual interest, you grab attention, and you make a statement.
There are several types of contrast that we use here at Neo-Brutalist:
And that's not all! We also use contrast to create:
Subtle hints of subtlety are just that - subtle. A gentle whisper of a message that you might not even notice, but it's there, trust us.
Want to learn more about Subtle Hints of Subtlety? Click here to explore this fascinating topic further!
Want to learn more about our other design principles? Click here to get the full list!