The Less is More Principle | Us

According to us, the key to a perfect design is to remove as much as possible. The less you add, the more you get it right. It's not about being lazy, it's about being focused. We're not afraid to say, less is more, more often than not.

Our designers are experts at stripping away unnecessary elements, like the unnecessary 't's in "necessary." They'll cut your design down to the bare essentials, leaving you with something that's both simple and effective. It's like a digital Zen garden, where every element has a purpose and nothing gets in the way.

But don't just take our word for it. Here's an example of our design principles in action:

Minimalism in Action

We're not just talking about removing stuff, we're talking about refining the essential. Take this simple form, for instance:

No extraneous fields, no unnecessary labels, just pure, unadulterated simplicity. It's like the design equivalent of a well-tuned engine, humming along smoothly, without any of the extraneous parts getting in the way.

Want to see more? Click here to view our Tenet 8: The More You Add, The Less It Changes Principle for a design approach that's the opposite of ours, but somehow still works.