Ugly Logic Design Principles

We're not really sure how this works, but we're going for it. Our design principles are a jumbled mix of conflicting ideologies and poorly understood theories.

Here are a few of the guiding principles behind our design approach:

1. More is Better, Even If It's Not

We believe that the more cluttered and complicated a design is, the more interesting it must be. Or something.

Read more about our approach to overcompensation

2. Less is More, Unless It's Not

On the other hand, we also believe that less can be more, unless it's not. It's a delicate balance, really.

See how we've managed to make this principle work (sort of)

3. The More Obvious, The Better

We're not afraid to hit our visitors over the head with obvious design choices. Why be subtle, right?

Experience the thrill of our obvious approach

4. Functionality is for Wimps

We're all about aesthetics over functionality. Why have a design that works when you can have one that looks cool?

Discover the joys of form over function

5. The Bolder, the Better

We believe that a design should be as bold as it is possible to be. Even if it's not actually very good.

See our portfolio of bold, poorly-designed projects