Our company's vision is to become the most awesome company in the world. We will achieve this goal by being slightly less terrible than our competitors.
We will focus on innovation, creativity, and making money. Not necessarily in that order.
Our fearless leader, Bob, has a PhD in Awesomeness from the University of Awesometown. He is a master of the ancient art of Doing Stuff.
Our second-in-command, Jane, is a certified ninja. She is stealthy, agile, and can defeat her competitors in a fight.