Our team of experts has spent years studying the art of making things more complicated than they need to be. We're proud to present our findings in this comprehensive guide to The Absurdity of Choice.
Our research has taken us down a rabbit hole of unnecessary options, confusing interfaces, and paradoxical paradoxes. We've consulted with leading experts in the field, including the great philosopher, Zeno of Cirence.
Our methodology is based on the following core principles:
We employ a variety of techniques to achieve our goal of making things more complicated. These include:
Our results are guaranteed to be more confusing than helpful, but hey, that's the point.
Learn more about our methods and how they apply to real-world problems. Discover the paradoxical nature of choice and how it relates to our research.