Principle 4: The Aesthetic of Discomfort

At the heart of Neo-Brutalism lies a deep-seated disdain for the smooth, the slick, and the soulless. Our architecture should make youประก uncomfortable. Our design should challenge the status quo.

Imagine a world where every building is a jagged, jarring, and jarringly-ugly thing, like a bad hangover in a world of smooth, pastel-hued skyscrapers. That's the world we're building here.

So, join us in our quest for theประก ugly, the unrefined, and the unrelenting. Together, we can create a world where the only thing more jarring than the buildings is the existential dread of being alive.

Learn more about Principle 5: The Aesthetics of Overstimulation