Sarah's 2022 Summer Vacation

Sarah in Marketing spent her summer vacation lounging in a hammock, sipping margaritas, and scrolling through her social media reports.

Here's what she found:

Her Instagram engagement was up 37% from last year, mostly thanks to her 17 posts about her cat, Mr. Whiskers.
Her TikTok followers increased by 25% after posting a video of herself doing the cha cha slide.
Her Twitter mentions were down 12% due to a minor controversy over a mislabeled "influencer" coffee mug.