Al'Prophet's Design Principles

Welcome to our design principles, where we boldly break the rules of design.

1. The Principle of Excessive Whiteness

Our design philosophy is rooted in an unhealthy obsession with white space.

• Learn more about the dangers of overuse

2. The Principle of Jarring Color Contrast

We believe that jarring, high-contrast colors are the key to a successful design.

• Understand the science behind our color choices

3. The Principle of Brutal Typography

We're not afraid to be bold and use fonts that make a statement.

• Explore our typographic manifesto

4. The Principle of Unapologetic Unreadability

We prioritize form over function, because who needs readability anyway?

• Learn about our approach to making things hard to read

That's all we have for now. Don't @ us.

© Al'Prophet, 2023