Alice, the lead designer of Neo-Brutalist, is a firm believer in the power of chaos and anarchy in design. She believes that the key to creating truly innovative and beautiful work is to throw away the rules and conventions that stifle creativity.
Alice's design process is all about embracing the unknown, the unexplored, and the unhinged. She is a firm advocate for the "ugly first, pretty later" approach, where she focuses on getting the idea down on paper, no matter how rough it may be, and then polishes it until it shines.
Her motto is "If it's not ugly, it's not art." And with that philosophy, she has created some of the most iconic and beloved pieces in the Neo-Brutalist portfolio.
Want to learn more about our design process? Check out our design process page, or read more about Alice's creative process.