Our manifesto, our rules, our raison d'être.
Our team is committed to using the most obnoxious, attention-grabbing colors known to humanity. We believe that a good dose of neon pink, electric blue, and sunshine yellow can cure anything, including boredom.
Sub-principle 1.1: We will never, ever, use pastel shades.
Sub-principle 1.2: Our team members are required to wear neon-colored contact lenses to meetings to ensure maximum impact.
Read more about our love of bright colors.We believe that sans-serif is a sin. Our fonts are chunky, our letters are bold, and our paragraphs are always, always justified.
Sub-principle 2.1: We will never use ligatures, or any other 'soul-sucking' typographic abominations.
Sub-principle 2.2: Our team members are encouraged to type in all caps on Tuesdays.
Read more about our commitment to bold fonts.Our manifesto, our rules, our raison d'être.
Our team is committed to using the most obnoxious, attention-grabbing colors known to humanity. We believe that a good dose of neon pink, electric blue, and sunshine yellow can cure anything, including boredom.
Sub-principle 1.1: We will never, ever, use pastel shades.
Sub-principle 1.2: Our team members are required to wear neon-colored contact lenses to meetings to ensure maximum impact.
Read more about our love of bright colors.We believe that sans-serif is a sin. Our fonts are chunky, our letters are bold, and our paragraphs are always, always justified.
Sub-principle 2.1: We will never use ligatures, or any other 'soul-sucking' typographic abominations.
Sub-principle 2.2: Our team members are encouraged to type in all caps on Tuesdays.
Read more about our commitment to bold fonts.We abhor the very concept of gradient. It's like the devil's own shadow, a slippery slope of mediocrity that leads only to the land of boring, boring, boring.
Sub-principle 3.1: We will never, under any circumstances, use a color other than black for the background of our gradients.
Sub-principle 3.2: Our team members are tasked with designing a new gradient-free logo every month.
Read more about our anti-gradient stance.We believe that borders are not just for holding things in, they're for making a statement. Our borders are at least 4px thick, because anything less is just not worth it.
Sub-principle 4.1: We will never use a border radius smaller than 10px.
Sub-principle 4.2: Our team members are required to wear a different colored border around their faces during meetings, to really drive home the point.
Read more about our love of thick borders.