Manifesto of Serendipity, Chief Designer

A Declaration of Unapologetic Principles for the Modern Designer

As a designer who has spent countless hours in the trenches of the digital world, I have come to realize that the only thing that matters is the thrill of the find.

Article 1: The Right to Be Wrong

Article 1, Section 1: The Unapologetic Right to Make Mistakes

As a designer, I have learned that the only true innovation is the one that fails spectacularly.

Article 2: The Duty to Be Interesting

Article 2, Section 1: The Obligation to Be Unconventional

As a designer, it is my duty to challenge the status quo and to never settle for beige.

Article 3: The Right to Be Difficult

Article 3, Section 1: The Freedom to Be Pedantic

As a designer, I have the inalienable right to be difficult, to be pedantic, and to never, ever, ever settle for mediocrity.

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