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We Value Discomfort

Welcome to the Institute for the Unapologetically Annoyed, where we proudly celebrate the beauty of discomfort.

Our Philosophy

We believe in the importance of a well-placed inconvenience. That's why we've created a series of carefully designed obstacles for you to navigate.

From the existential dread of waiting in a never-ending loop of loading animations, to the crippling anxiety of trying to guess what our website's layout will look like next, we're here to make your experience a true challenge.

So, if you're ready to face the discomfort head-on, let's begin.

Learn more about The Discomfort Paradox