This is where we take the most mundane ideas and add a pinch of sparkle.
Conjecture 3 - Where we take the ideas we've already sparkled and add more sparkle.
Conjecture 4 - Where we take the ideas and add so much sparkle, they become a hazard.
Conjecture 5 - Where we take the ideas and try to put them back in their non-sparkled form, but it's just not working out.
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