In a world where the line between reality and fantasy is blurred, the influencer has emerged as a force to be reckoned with.

With their carefully curated feeds, they peddle the latest must-haves, from skincare to wellness to avocado toast.

But what's the real cost of their influence?

Is it the crippling self-doubt that comes with feeling inadequate in comparison to their seemingly perfect lives?

Or is it the existential dread that comes with realizing you're actually buying a $10 face mask for $50?