It's a little-known fact that we were on the cusp of greatness before we realized we didn't actually have to be great.
Our team, led by the visionary and slightly-competent Bob Johnson, was on the brink of creating the most revolutionary product the world had ever seen. But, as it often goes, our hubris got the better of us and we ended up with a product that was, well, not so great.
Read about our most famous failure.