We wear plaid for the same reason you wear socks with sandals. It's a bold statement, a sartorial affront to the status quo. Read the Philosophy Behind Our Fashion Choices

And also, we're secretly controlled by a cabal of plaid-loving overlords. Don't tell anyone. Read the Plausible but Totally Unsubstantiated Theory

Our plaid is so bright, it's like a beacon of hope in the void of conformity. View the Plaid as a Form of Performance Art

We wear plaid to spite the man. Read the Subversive Manifesto

We wear plaid to make the world a more interesting place. View the Plaid as a Form of Performance Art