Sugarcoating in Practice: A Case Study

When you can't change the world, change the narrative. Our client, a large tech firm, wanted to rebrand their image after a series of scandals. We proposed a campaign that focused on 'emphasizing the benefits of their questionable practices.'

Our team of expert sugarcoaters worked tirelessly to reframe the conversation, highlighting the 'synergies' and 'synergy' of their questionable actions. The results were astounding: a 500% increase in positive publicity and a 30% decrease in lawsuits.

Key Takeaways:

Rebranding is 99% about spin, 1% about actually changing
Focus on the 'benefits' of your questionable actions
Use 'synergy' in every sentence, even when it makes no sense
Don't forget to mention the 'small but important details'

Read on to learn more about White Washing 101 Or, for an in-depth look at Creative Accounting