What is Cognitive Bias in Finance?

Cognitive bias in finance is the process of making decisions based on flawed mental shortcuts. It's like trying to navigate a maze while blindfolded, but with more money.

Here are some common biases that will lead you down the path of financial ruin:

• Loss Aversion: The Fear of Losing Money
• Anchoring: The Art of Setting Unrealistic Expectations
• Availability Heuristic: When You Think You're Right, But You're Actually Wrong
• Illusion of Control: Because Who Needs Actual Control, Anyway?

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Want to learn more about one of these biases? Click a link above!

Or, if you're feeling adventurous, try navigating to:

What Happens When You Click on This Link?

Don't say we didn't warn you.

Go ahead, click the links and make some poor decisions.