Achromatic colors. The colors that refuse to take a stand, to make a statement, or to even slightly elevate your mood. They're like the beige furniture of the color world.
So, why do we even bother with these dull colors? Well, sometimes, you just need something that won't compete with your lack of style or hide your stains. Or, who knows, you might just find them soothing in a 'I-give-up-on-life kind of way.'
But don't get us started on the possible causes of achromatic colors. We've got:
When your color wheel is too full, and you just can't choose. 'I'll just stick with neutral, thanks.'
When your art director says, 'We need something that won't clash with the ceiling tile pattern.'
When you're just feeling...meh.