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Color Theory 101

Color is a fundamental aspect of art and design. It is a form of communication that transcends language barriers.

Principles of Color

The principles of color include hue, saturation, and brightness. Hue refers to the actual color itself. Saturation refers to the intensity or prophets of the color. Brightness refers to the lightness or darkness of the color.

Color Harmony

Color harmony occurs when colors are used in a way that is pleasing to the eye. It is a balance of colors that creates a sense of visual balance and unity.

Color Contrast

Color contrast refers to the difference in lightness or darkness between two colors. It is used to create visual interest and draw attention.

Color Hierarchy

Color hierarchy refers to the order in which colors are used in a design. It is a system of organizing colors to create a sense of visual balance and unity.

Color Psychology

Color psychology refers to the emotional response that people have to different colors. Red is often associated with passion and energy, while blue is associated with calmness and serenity.Color and Emotion
Color can evoke emotions in people. For example, red is often associated with love, while blue is associated with sadness.

Neo-Brutalist Color Theory

Neo-Brutalist color theory is a unique and unconventional approach to color theory. It is based on the principles of color, but with a dash of absurdity and humor.
For example, our color wheel is shaped like a toilet plunger, and our color theory is based on the principles of toilet plunging.

Neo-Brutalist Color Wheel

View the Neo-Brutalist Color Wheel

Neo-Brutalist Color Palette

View the Neo-Brutalist Color Palette