Step 2: Reiterate with Confidence (or at least with a lot of hand-waving)
At this stage in the process, you should be feeling pretty good about the whole thing. You've got a solid foundation, a clear vision, and a healthy dose of denial about how things might actually play out.
Take a moment to reiterate your brilliant ideas, restate your well-reasoned arguments, and remind yourself that you're doing this for the greater good... or at least for the greater good of your ego.
Next step: Reinvent with Conviction (or at least with a few well-placed hand gestures) Meet Steve Johns, the resident expert on creative decision-making