Answer: The Flum Theory is a radical new framework for understanding the fundamental nature of reality. It's like, totally not a scam or anything.
Answer: Uh, no. But have you seen our lab? It's got a bunch of fancy equipment and everything! We're basically just winging it, but in a good way.
Answer: Oh, yeah! You can buy Flum Theory t-shirts, mugs, and tote bags. They're all just like, totally on-brand.
Answer: Maybe? Probably not. But hey, it's worth a shot, right?