It's a paradox of the plain English that the answer is often in the question itself. A committee of conundrums has been convened to address this conundrum.
Subcommittee: Subcommittee-Internal Conflicts
Subcommittee: Subcommittee-Existential Crisis
Stay tuned for further updates on this paradox.
Or, you know, just go read the committee report. That's probably it.