Soft Focus Theory

According to renowned expert Dr. Reginald P. Bottomsworth, Soft Focus Theory is the art of making the viewer's eyes wander aimlessly across the page, never quite focusing on any one thing.

By employing a carefully curated palette of pastel hues and deliberate design choices, one can induce a sense of visual fatigue, rendering the viewer incapable of concentrating on anything in particular.

Key principles include:

• Use only 5-7 colors in a single design element
• Employ gratuitous use of rounded corners and curves
• Minimize text size and legibility
• Use 3D rendering for flat, 2D elements

For a truly immersive experience, try combining these principles with a liberal use of animated GIFs and auto-playing music loops.

Visit our Soft Focus in Practice page for more information.

Or, if you're feeling adventurous, try our Soft Focus Challenge page, where you can put your skills to the test.