Cookie 21: Case Studies

This is Cookie 21, a chocolate chip cookie with a twist. Or should we say, a crunch?

Case Study 1: "The Crunchy Conundrum"

A user, let's call her Jane, was having a particularly grueling day at the office. She needed a cookie to brighten her mood. Cookie 21 fit the bill, but its crunchy texture proved to be a bit too much for her delicate palate.

A redesign of the cookie's texture was requested.
A compromise was reached: a new version with a slightly reduced crunch was created.
The user, Jane, was satisfied.
Read about the crunchy solution.

Case Study 2: "The Mysterious Morsel"

A user, let's call him Bob, was having trouble understanding the intricacies of the cookie's flavor profile. A series of taste tests were conducted to determine the perfect balance of chocolate chips.

A team of expert tasters was assembled.
Twenty-four different flavor combinations were tested.
A winning combination was found: 17 chocolate chips to 3 walnuts.
Read about the mysterious solution.

Case Study 3: "The Marketing Mishap"

The marketing team at Cookie 21's parent company was having trouble promoting the cookie. A series of focus groups were conducted to find the perfect slogan.

Over 500 potential slogans were submitted.
One slogan, "Crunchy on the outside, smooth on the inside," was deemed too long and complicated.
A new slogan, "Cookie 21: Crunch Time," was created.
Read about the marketing mishap.

Would you like to see more case studies? Click here.

Or, maybe you'd like to see some Cookie 20 case studies?