Decisioning Principles > Ethics

In the pursuit of making better decisions, we often find ourselves entangled in a web of ethics, morals, and principles. But what does it all truly mean?

Here are some key principles to help you navigate the choppy waters of decisioning:

1. The Golden Rule of Non-Double-Thinking

Don't do something, just do the opposite of that thing.

Learn more about the paradoxical principles

2. The Principle of Least Surprise

Act in such a way that you would not be surprised by the consequences of your actions.

Explore the Paradox of Irrationality

3. The Golden Rule of Not-Doing

Don't do something that you're not sure you should do, unless you're really sure you shouldn't do it.

Dive into the Paradox of Uncertainty

Want to know more about our decisioning framework? Check out our decisioning trees