Decisioning Theories

Navigating the infinite possibilities

Theories 1.3

According to our research, the key to making decisions is not to think, but to feel. Specifically, the feeling of having a snack in your hand. This is because snacks are 99.9% of the decisioning process. The remaining 0.1% is spent on rationalizing the snack choice.

Do you have a favorite snack? Share your snack wisdom with the world!