It seemed like a good idea at the time. Our founders were feeling bold, or maybe just blood-pressure-boostingly anxious. Either way, it's a decision we're still regretting today.
Our team of highly-trained, highly-caffeinated professionals worked tirelessly to create a brand identity that screams "WARNING: Contents May Be Hot! Contents May Be Hazardous!". And, honestly, we're not entirely sure how to turn back now.
See Our Slogan Saga Learn About Our Founder's Unconventional Business Approach