The Plausibility Pitfall: Where Reasonable Sounding Ideas Go to Die

Located at the bottom of the decision-making pit, this is where your brilliant ideas come to rest, never to be heard from again. It's a place where the plausible and the absurd go to a bitter end.

Here are some of the most egregious examples of ideas that fell into the pit:

• The Plausible Pretzel
• The Plausible Pizza