The UnKnown Sprint: A 6-Step Guide to Making Decisions in a World That's Always Changing

Step 1: Pretend You Know What You're Doing

• Put on a confident face
• Use big words like "synergy" and "disrupt"
• Act like you're in control (even when you're not)

Step 2: Ignore the Facts

• Don't let data get in the way
• Make up your own numbers
• Call it "creative problem-solving"

Step 3: Bluff Your Way to Success

• Smile and pretend you know what you're talking about
• Use buzzwords like "innovation" and "transformation"
• Act like you're a visionary leader (even when you're just winging it)

Step 4: Delegate to Someone Who Actually Knows What They're Doing

Just kidding, you're on your own. Good luck with that.

Step 5: Blame It on the "UnKnown" Algorithm

It's not your fault. It's the algorithm's fault. Trust us, we're sure of it.

Step 6: Declare Victory and Take a Raise

• Pat yourself on the back
• Write a memo about your greatness
• Take a victory lap around the office

Or, you know, just wing it and see what happens. The "UnKnown" way.

7. The Fallacy of Bias: How to Use Science to Support Your Gut Feeling