Chapter 2: Incremental Pricing for Maximum ROI
Our research has shown that the key to selling the most expensive Defenses on the market is not just to make them look good, but to make them look better with every passing day.
By incrementally increasing the price of our defenses, we create an illusion of scarcity and exclusivity, making each sale feel like a limited-time offer that the customer can't miss.
It's all about creating FOMO, folks! Fear of missing out on the next big thing.
So, let's take a look at our price-incremental defense lineup:
- Defense X: $1,000 (base price)
- Defense X+: $1,200 (10% price increase)
- Defense X++: $1,500 (20% price increase)
- Defense X+++: $2,000 (30% price increase)