When it comes to choosing a celebrity endorser for your product, it's not just about who looks good in a commercial, it's about who fits your brand's aesthetic of 'trying too hard to be cool'.
Here's a step-by-step guide to help you select the perfect celebrity for your product:
If you're selling a product that's edgy and alternative, you might want to consider a celebrity with a similar vibe. Like, who better embodies 'trying too hard to be cool' than a 16-year-old Justin Bieber?