Ultra-Defensive Marketing Tricks 6: The Final Frontier

Because your competitors are probably not as sneaky as you, but you never know, right?

Trick 1: The Bait-and-Switch of Desperation

Swap out your product's features with a more exciting version, and then claim it's always been that way.

Read more about Trick 1

Trick 2: The Fake-Out, Frenzy-Inducing Faux-Scarcity

Create artificial scarcity, then blame it on the "market demand."

Read more about Trick 2 View Fake-Out Examples

Trick 3: The Phantom of the Marketing Opera