At this point, you've probably been "researching" for weeks, months, or years. It's time to take it to the next level. Declare to your friends, family, or significant other that you are, in fact, a Serious Researcher.
Here's an example script:
"I'm totally, absolutely, 100% researching this. It's a groundbreaking study on the effects of procrastination on productivity. I'm gathering data, gathering data, and analyzing data. I'm on the cusp of a major breakthrough."
Key points to emphasize:
* Use the phrase "groundbreaking study" as many times as possible.
* Mention "data" whenever you can, even if it's not entirely accurate.
* Be as vague as possible about your research methods and findings.
Remember, the goal is to appear busy and important, not actually be doing anything useful.