A: To replace all socks in the world with slightly-used-but-not-really-worn-out neon-colored novelty socks, thus bringing about a new era of joy and mild annoyance to footwear.
Disclaimer: Side effects of the Sock Replacement Initiative may include: mild sock-related euphoria, spontaneous outbursts of joy, and increased likelihood of tripping over novelty socks in public spaces.
SRS: Because you asked for it.