Trend Followers of the Apocalypse

Welcome to the world of Trend Followers, where the only thing that matters is what everyone else is doing.

Trey McTrendface Sue 'The Trend Whisperer' Thompson Bob 'The Trendy One' Johnson

Buy low, sell high, unless you're buying low and selling high, in which case, just do the opposite.
Invest in anything that's trending up, unless it's trending up because everyone else is buying it, in which case, invest in the opposite.
Never, ever invest in anything that doesn't have a catchy acronym.