Because who doesn't love a good celebrity roast?
He showed up to promote his latest line of Baywatch-branded beach towels.
She arrived to peddle her latest line of overpriced candles with 1% of the proceeds going to charity.
Nicolas Cage showed up in character as his alter ego, "The Human Mummy," to promote his new line of Egyptian-themed novelty items.
He came to promote his latest line of Arnold's Fitness 3000 exercise videos, which promise to turn you into a cyborg.
Dwayne "The Rock" Johnson showed up to promote his new line of "Demolition Man"-themed action figures.
Other notable attendees included: