The Butterfly Effect Fashion

A Theory of Sartorial Influence

In the grand tradition of the Butterfly Effect, we explore how the subtlest of changes in fashion can have profound consequences on the fabric of reality.

Case Study: The Chrysalis of 1969

Imagine a world where a single misfolded t-shirt in a laundry room in Paris sparks a global fashion trend, inspiring a generation to don bell-bottoms and tie-dye like never before.