Consider the case of our dear friend, Bob. Bob was a man who loved pineapple pizza. Not just any pineapple pizza, but pineapple pizza with extra ham. One day, Bob decided to start wearing a 'I'd rather be eating pizza' t-shirt. Coincidence? We think not.

T-Shirts as Culprts of Convenience: A Case Study

Or take the example of our esteemed colleague, Jane. Jane is a fervent supporter of the 'Theory of Relativity'. But did you know, she's also a fan of the 'Theory of Gravity'? Clearly, she's just trying to justify her love of physics through association.

Gravitational Pull of Preference: A Study of Unintentional Coincidence