The Illusion of Choice

We've got 47 flavors of ice cream. 427 different types of coffee. 4,321 varieties of cat memes.

But what's the point of it all? Is it just an exercise in futility, a desperate attempt to distract ourselves from the crushing certainty of mortality?

Or perhaps, just perhaps, it's a delightful, delicious game, where we get to pretend that our choices matter.

5. The Futility of Ice Cream

3. The Cat Meme Paradox