Blerg is the patron saint of confusingly similar logos, the patronus of paradoxical marketing, and the patronus of utterly bewildering branding.
His motto, "We're not actually different, but also sort of different," is emblazoned on the back of his jersey, which also happens to be his favorite place to rest his weary head during meetings.
Blerg has a PhD in "I'm not really sure what I do, but I'm pretty sure it's something."