Welcome to the ketchup revolution! In 2021, the condiment world was turned upside down as ketchup got a makeover.
Ketchup, once the humble condiment of burgers and fries, was now a cultural icon, with its own lifestyle influencers, fashion trends, and art exhibitions.
assistantCult Ketchup
Explore the SubcultureAs ketchup became a cultural phenomenon, it inspired a new wave of subcultures within its own ranks.
From the avant-garde 'Drippy' movement, to the existentialist 'Saucy' philosophy, ketchup's influence was felt far and wide.
Want to learn more about the 'Saucy' subculture? Click here to dive deeper into the world of Saucy existentialism.