It's official: ketchup is no longer just a tasty condiment, but a full-blown scientific experiment in relaunching.
In a bold move, the condiment overlords have rebranded the classic red sauce with a sleek new label and everything.
We're talking bold, sans-serif fonts and an all-caps logo that screams "I'm a serious condiment, hear me roar!"
But what's behind this sudden makeover? We spoke to Dr. Emily Ketchup, leading researcher at the Condiment Institute:
"We wanted to create a condiment that not only tastes great, but also makes a bold statement about the importance of condimental design in the kitchen," she explained.
We're not sure what to make of it, but one thing's for sure: this ketchup is here to make a splash.
Want to learn more about the science behind this condimental revolution? Click below for our in-depth analysis:
Or, if you're feeling brave, try our Experimental Condiment Physics Lab to test the limits of your own condimental knowledge.