Goal 2.1: Target Market Segments

We will identify the most profitable market segments to target with our product.

Segment 1: Young Adult Hipsters

Age 18-35, love artisanal coffee and fixie-bikes.

Target 10% of market share
Estimated revenue: $1.2M

Segment 2: Retired Accountants

Age 55+, love Excel and complaining about their kids.

Target 15% of market share
Estimated revenue: $1.8M

Decision

We will target Segment 1: Young Adult Hipsters for now. Their Instagram followers are a good indicator of our product's coolness.

Action Items

Research social media trends among Young Adult Hipsters
Develop a marketing campaign featuring fixie-bikes

Navigation:

Subpage 1: Segment 1 Demographics

Average income: $50K+, average Instagram followers: 500+