Subgoal 2.2: Sales Strategy

Objective: Develop a sales strategy that will make us rich beyond our wildest dreams.

Key Performance Indicators (KPIs)

• Revenue: Increase by at least 10% per quarter
• Customer Acquisition: 50 new customers per month
• Satisfaction: 99% of customers will not return their products

Target Market

Rich, middle-aged, slightly-irritated individuals who have a penchant for overpriced novelty items.

Key Initiatives

• Partner with influencers to promote our product line of artisanal, small-batch, handcrafted socks
• Hire a team of charming, yet slightly-uneasy salespeople to schmooze with potential customers
• Develop a loyalty program that rewards customers for not returning their products

Next Steps

• Meet with the marketing team to discuss the importance of using the word "artisanal" in all product descriptions
• Conduct a thorough analysis of our current sales strategy to identify areas for improvement (i.e., the current method of just giving everyone a 20% discount and calling it "free stuff")
• Research the feasibility of replacing our salespeople with robots

Hyperlinks:

• Back to Meeting Notes
• Subgoal 2.3: Sales Technology