Phase 1: Identify the Problem

Problem Statement: The Sales Numbers Suck

We've been selling widgets for months, but the numbers are not what we'd like. We need to figure out why.

Research and Data

We've been tracking sales numbers, customer feedback, and market trends. Here's what we've found:

Customer feedback: 4.5/5 stars, but only 3.5/5 for 'ease of use'
Market trends: Our competitors are selling similar products for cheaper, but with worse quality
Internal metrics: Conversion rates are down 20%, customer acquisition costs are up 15%

We need to decide what to do next. Do we:

Improve the product?
Lower prices?
Change our marketing strategy?

Or maybe we just need to sell more of the same old thing?

Go to Phase 2: Analyze the Market Go to Phase 3: Define the Solution