Phase 1: Identify the Problem
Today's objective: to identify the problem we're trying to solve.
We're trying to sell a product that is:
- Expensive
- Difficult to use
- Completely unnecessary
Our competitors are selling a similar product that does the same thing, but cheaper and with less hassle.
We need to come up with a compelling reason to buy our product instead.
We can:
- Add more features that no one wants
- Change the color scheme to make it look more like a 80s time capsule
- Make the user interface more like a confusing mess of buttons and blinking lights
But wait, what if we just...